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LaTour Brand Positioning

LaTour Brand Positioning

Expect Experts! The goal of LaTour Hotels and Resorts is at once the simplest and most challenging in the hospitality industry: to deliver extraordinary experiences for discerning guests who expect nothing less. We make sure these ideologies drive the way we conduct our business , ensuring extraordinary service, extreme attention to detail, and memorable experiences.


  • Extraordinary service with a unique flair
  • Our people reflect the culture of our organization
  • We free the spirit of the individual and empower our team
  • We unlock the human potential of each team member to carry the brand
  • Our brand = a real live participating person: Tom is ultimately responsible for protecting and growing the brand


  • It is more than a home, it’s an experience
  • Through every moment we share with you, we celebrate our opportunity to create your memories
  • Celebrate place and time
  • One of a kind
  • In all the right places


  • Unique
  • Captivating
  • Whimsical
  • Classic
  • Enchanting
  • Unrivaled
  • Elegant
  • Astonishing
  • Dazzling
  • Bringing your dreams to reality
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