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Meet Our Team

Meet The LaTour Teamlatour-team

Our team consists of multitalented and extraordinary individuals who aim to create memorable experiences and deliver world-class service that inspire and delight our guests and clients.

Meet the current LaTour Team below:

Thomas W. Latour - Founder, LaTour Hotels & Resorts

Atom-latour-ls the President and CEO of world famous Kimpton Hotels and Restaurants, Tom grew the company from one hotel to over 45 at the time of his retirement. Kimpton is one of the most highly regarded Hotel companies in the United States and outperforms on a consistent basis all other hotel companies in the deluxe sector regarding service performance. In 2008, Tom decided to return from his short retirement (six months) and launch his own personal brand of Hospitality Management of Luxury Assets. Tom named this new brand, The LaTour Signature Group, and formed a Joint Venture agreement with ResortCom International, adding not only stature and competence to ResortCom, but adding immediate depth to his fledgling organization. Since that time, LaTour Signature Group has been active in the field of seeking and acquiring management agreements for high quality properties which fit within the LaTour Brand.

John E. Small, RRP - Vice Chairman, LaTour Hotels and Resorts

Mjohn-e-small-lr. Small has worked on six continents and has held key management positions at some of the world’s leading properties, with perhaps the broadest and most extensive background in the hospitality industry.

Today, he heads Tapestry Resorts and LaTour Hotels and Resorts, two of the newest and most innovative brands in the mixed use development industry.

Mr. Small’s most notable accomplishment was transforming the Shangri La Hotel Singapore into the number one hotel in the world, a title held for multiple years. At 26, he was the youngest general manager of a major San Diego hotel. From there, he served as general manager of the San Diego Town and Country Hotel and Convention Center, where with 1,000 rooms and a 5,000 person banquet capacity, he doubled its profit in the first year.

He has operated hotels, resorts, safari game lodges and cruise ships. While under his management, these entities received worldwide recognition as leaders in the industry, with properties including:

  • Sun City Resort, Top 10 Resort Destinations in the World (South Africa)
  • Westgate Plaza, Best New Hotel in the World
  • Sugarbush Resort, one of the Top Resorts in the U.S. (Vermont)
  • Block Hotels (Africa’s oldest hotel group)
  • Royal Lahaina Resort, one of the Premier Resorts in Hawaii from 1970 to 1980 (Maui)
  • Royal Viking Line, Best Cruise Line in the World
  • Princess Cruise Lines, Best and Most Accomplished Entertainment Programs in the World
  • Sitmar Cruises, Best Service and Children’s Programs in the World

A leader in the vacation ownership industry, Mr. Small has helped facilitate the growth of the industry into the reputable and profitable business it is today – one skillfully managed resort at a time. He has pioneered many of the programs that have become standards within the industry, including modernizing the vacation club concept, introducing full-service concierge programs (including Les Clef D’or) and many other services.

Previously, Mr. Small was President of International Resort Management, Senior Vice President of RCI and Chief Operating Officer of RCI Management, the most highly awarded and regarded management group in the timeshare and vacation ownership industry. During his tenure as Chief Operating Officer with RCIM, he was instrumental in growing RCIM from 19 resorts to over 43, in three and a half years. Under his leadership, RCIM won 40 American Resort Development Association (ARDA) awards, and was also named as the Employer of Choice in the Timeshare Resort Industry by ARDA.

In 2002, IRM merged with Resort Communications to form ResortCom International. ResortCom International successfully provided a wide range of hospitality services. While Small remains chairman of ResortCom International, in 2009, he and his team consolidated ResortCom’s hospitality services into one brand, Tapestry Resorts.

Jeremy Moser - Vice President of Resort Operations

Jeremy began his career with Zealandia Family as Assistant General Manager for Peppertree Ocean Club. From there, Jeremy advanced into the role of General Manager, serving both for Peppertree Ocean Club and Ellington at Wachesaw Plantation East, and then into the position of Area Manager of Resort Operations.

Alejandro Lara - Director of Resort Operations & Business Development, Latin America

Aalejandro-llejandro Lara studied at the Universidad Nacional Autonoma de Mexico with Marketing diploma from the Intercontinental University and a Certification in Managerial Accounting & Finance from Cornell University Hotel School.

Before joining ResortCom, Alejandro occupied different positions in Club Regina (Raintree Vacation Club). As Commercial Project Manager, he coordinated the development of the company’s Web based commercial programs and the Offsite Direct Sales effort. Alejandro was the Operations Manager at Club Quinta Real, the time share division of Group Quinta Real, where he was responsible for the Reservation, Member Services, and Collections departments. He participated in the conceptual design, elaboration of use rules, legal structure, operations manual, reservations system, and the creation of the Owner’s Services area of the Real Estate product, “Residencias Quinta Real Acapulco” which was commercialized as a Fractional Ownership property. At Leisure Partners, he performed analyses for the development of touristic projects and was in charge of the development of business plans, and contract negotiations between owners and hotel operators.

Adriana Avina Lopez - Director of Sales & Marketing Latin America

Hadriana-lotel Industry professional Adriana Avina has joined LaTour Hotels & Resorts as their new Director of Sales at their Mexico City headquarters. Adriana will be responsible for directing the development of sales and marketing strategies and establishing relationships within the travel community to help drive business to LaTour Hotels and Resorts in Mexico.  Additionally, as LaTour continues to grow, she will be overseeing the pre-opening sales efforts for new properties that will be coming online next year.

Prior to joining the LaTour family, Adriana held several sales positions, including the Sales Manager at Tesoro Resorts with whom she was with for over 6 years. During her time at Tesoro she was able to achieve more than $10 million pesos in annual group sales.

Tom LaTour, CEO, says “We are thrilled to welcome high-caliber professionals like Adriana to our team and lead our sales and marketing efforts in Mexico.  Her strong track record, extensive hospitality experience and great familiarity with the market coupled with her sales expertise will help ensure our property’s success.”

Noemi Mones - Marketing Coordinator

Nnoemi-monesoemi Mones is the Marketing Coordinator for LaTour Hotels and Resorts and is responsible for the creative development and execution of traditional and online marketing campaigns and initiatives. Noemi has experience in the creative development and management of social media campaigns and has been part of launching major client rebrands during her tenure at a broadcast branding agency. Her achievements at the broadcast branding agency helped launch her entrepreneurial spirit to build and create The LA Travel Guide, an online travel site aimed at uncovering and sharing the real Los Angeles, behind tourists lines.

Passionate about travel and sharing the experience of a destination, Noemi is determined to inspire people to explore and discover not just a beautiful and luxurious destination, but also a refreshing and elevated state of mind. Noemi is a graduate of the University of San Francisco with a BS in Media Studies and a minor in Business Administration.

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